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The White Hat Guide To Indexing Your New Site

James Johnson
White hat guide to Indexing your site - Serped

I can almost guarantee you want more traffic from Google, don’t you?

Especially when you have a brand new site and organic search traffic can be hard to come by. You know, those people who happen upon your site through searches.

But, it doesn’t have to be hard. In fact, getting Google to pay attention to your site and start ranking you straight away can be one of the easiest parts of SEO.

And, if you get it right, you can build a solid platform for future SEO that no algorithm change or unexpected update can ever take away from you.

All you have to do is index your site, the right way. And that’s what I’m about to show you…

What You’ll Learn<

In this article you’ll learn…

All while watching me index my own site, One Day Guides, as you go.

It’s simple, easy to do and can set you up well for great Search Engine Optimization (SEO) results in the future.

Let’s get started, shall we?

What Is Indexing?

Okay, this section needs to be split into two sections:

  1. What is an index?
  2. What is indexing?

Let me tackle them in that order, so you get the biggest picture. However, if you already know what both of these are, click here [link] to jump ahead to the first step.

What Is An Index?

An index on the internet is exactly the same as it was in your school textbooks, too.

It’s a list of names, information, pages and references that shows you where to find the correct information you need. It’s more specific than a contents page, and helps you find the specifics of what you’re looking for much more quickly.

If you ever studied at College or University and had to use referencing for a thesis, you know what I’m talking about here. Now this is important to know because you need to bust a common misconception about the internet.

When you search on Google (or Bing or Yahoo! Or whichever you choose to use) you’re not searching the internet. You’re searching their index of the internet.

That is to say that they take your page from the internet, store the relevant information from it, and put it into their huge database of the internet. That, at time of writing, contains 4.76 billion pages.

That’s a hell of a lot of information, right?

So the ranking factors and every other piece of SEO terminology you hear is all about how you can rank well in Google’s Index and not on the internet.
When you search a term then, like How To Make Brown Rice:

The results that you see are the pages from Google’s index that are most relevant, based on all of those ranking factors:

This index is also why sites from the dark internet, where people can buy drugs and guns and other illegal products, don’t show up in your search engine searches. Because, Google has control over what goes in and what shows up.

This may not be the most exciting Traffic generating topic you’ll read about, but knowing Google is an index makes understanding what indexing much easier.

What Is Indexing?

Indexing, then, is getting your content to appear in Google’s Index.

Google is pretty on the ball with this. If you have a site, within a few days you’re probably going to show up in Google. But, just because you show up, doesn’t mean you’re going to show up correctly, or be well optimised for it.

That’s where indexing comes in.

By indexing your site – as I’ll show you how in this article – you’ll be able to indicate to Google that your site is active, and the sort of content you’re going to be producing. And, by making it easier for Google’s spiders to crawl the site, means your chances of showing up higher will be much greater.

If you’re ready, let’s look at how you can index your site and kick-start your SEO off right.

Step #1: Are You In Google?

The first question you need to ask is, “Do you even need to index your site?”

If you’ve been slowly putting content on your site for the last few weeks or months, there’s a chance that Google has already indexed you. In which case it’s just a case of following some of the next steps to make sure you’re indexed properly.

But, to find out if you’re indexed, you just need to perform a simple Google search.

Head to Google – it doesn’t matter which extension your on, be it .com, .de, .co.uk, .fr or wherever your country is – and perform the following search:

You can just replace my One Day Guides name with your own domain. For example:

My site has been around for a few weeks, so mine shows up indexed, like so:

If yours doesn’t show up then it’s not been indexed at all. If it does, it’s been indexed to some extent, like mine has.

Either way it’s time to verify yourself with Google.

Step #2: Get On Google’s Radar

Okay, this step is a little tricky. So I’m going to hand you over to Google themselves for this stage. But, you don’t need to leave the page, here’s their guide in Image format so you can stay with me…

Once you’re verified, you can move on to the next step.

Step #3: Create Your XML Sitemap

Earlier I mentioned that Google uses Spiders to crawl through pages to find the relevant information for a search. They’re what go and find the pages, like the ones in the brown rice search earlier.

Now, what Google sends these spiders to is your sitemap. This shows the layout of your site, and all the pages connected to it, so the spiders can work their way through and find that relevant page with juicy content to solve your problems.

That looks a little something like this:

The problem is, though, is your site doesn’t come pre-packed with a sitemap. Instead you have to create one. And then you have to submit it to Google.

That’s not as hard as it sounds so don’t worry. Here are a few ways you can do it…

If You Have A WordPress Site

If you’re on WordPress, go ahead and download the free YoastSEO Plugin. Not only is this a great SEO tool anyway (you’ll need it in the future) it’s also going to create your sitemap for you.

Once downloaded and installed, head over to the Yoast Plugin section on your WordPress Dashboard, and select the XML Sitemap section:

Here you can access your site map and see everything for yourself (my sitemap above was created by Yoast through this method).

If You Don’t Have A WordPress Site…

You can still do it completely for free. Head over to this site, XML Sitemaps, and you can create one for up to 500 pages.

Just follow the steps on screen (at least up to number three) and then come with me to the next mini-step within this step.

Uploading Your Sitemap

So by now you should have verified your site with Google and created your sitemap. Now, it’s time to get it online.

Head back to Google Search Console and select your property (site):

On the next page, select add/test sitemap and add the following text after your domain name:

That’s system/feeds/sitemap if you want to copy and paste it. Hit submit and you should be all good to go.

Now, onto the more fun stuff…

Step #4: Add A Blog With Content

Blogs are wonderful for your search engine results.

They mean you constantly add content – showing Google your site is still alive – as well as being able to connect to hundreds if not thousands of people all over the world.

You can solve people in your industry’s problems. Create content that’s engaging and fun to read. As well a find yourself climbing through the rankings in Google.

Adding a blog is pretty unique to your site. Unless you started it through WordPress, so I’d recommend contacting your service provider to make sure you did it correctly.

If you have a WordPress site, here’s a simple blog post showing you how to add the blog for yourself.

Step #5: Comment On Industry Specific Blogs

Blog Comments are a great way to build traffic back to your site.

For example, as I wrote for Nichehacks here, you can build a consistent (but small) stream of targeted traffic through Blog Comments without much effort at all. And, because these links are only indicators to Google and not ranking factors, they don’t count as spam.

If you’re commenting on industry specific blogs, Google can tell that your (at the moment quite empty) site is involved in a specific topic or group of topics. And, you can build traffic back to your site, further showing Google you’re here to play ball.

For example, if I head over to the site of the industry leader in my niche, Nomadic Matt, I can leave a comment on there (see above) that points right back to my site. And, got me a really high value hit:

You may know who your business competitors are. Or, who the big names in your niche are. If not, now’s the time do some research.

The number one way I recommend you do this is to head to Feedly, set up a free account, and look for people who are posting about your industry:

Go ahead and click on an article – I chose this one from Matt Long – and then leave a value-adding comment.

Repeat this a few times, over a few days if there’s not enough fresh content right now, and you’ll be well on your way to getting your site some attention, as well as cementing a place in the index.

Step #6: Add Internal Links To Your Content

Internal Links – hyperlinks that go from one page on your site to another page on your site – are often overlooked by SEO’s. But, not only are they a ranking factor, they also make your website easier to crawl (and easier to index).

If you have content on your blog already (or content ready to go on your blog) find ways to link them together. It can be using a keyword or relevant phrase, or it can be at the bottom using a phrase like:

PS: Did you read last week’s post about snorkelling? Check it out here!

But if (and when) you’ve got a few blog posts, go out of your way to find these opportunities. Like here, I was able to link a guide about Porto to a guide about Spain that I wrote because they had one common factor – my girlfriend was mentioned in there…

You can optimise all of this – and I’ll come to that in a later post – but for now, you only need to worry about just linking some pages up so it makes sense to Google.

Step #7: Link Back From Your Social Profiles

If you ask any Search Engine Optimization professional they’ll scream back in your face that social media links don’t count for link building.

And, well, they don’t. But that’s not why you’re going to use Social Media here. But Google still knows these links are there and will help show that your site is active and means business.

Whatever social media profiles you have associated with your business:

Be sure to include a link back to your site from there. Like I’ve done here:

And here:

And, you guessed it, here:

And, according to Harsh Agrawal at Shout Me Loud, if you verify your profile on Pinterest you get a real followed link that counts towards your Google rankings too, which is worth bearing in mind.

Wrapping It All Up…

Phew! Okay, that may not be the most exciting SEO article you’ve ever read, but it’s by far one of the most important. So let’s recap anything you need to do to get these basics right on the first try:

Next Steps to faster indexing:

We focused this article on getting your main site and new posts/content indexed. The next issue is indexing your backlinks. For that, we highly recommend ‘Link Indexer Pro‘ inside the SERPed.net Suite of tools. Normally closed to the public, you can access SERPed.net if you don't yet have an account, via this backdoor link here.

And that’s it, the simplest, most white-hat way to get your blog indexed today! Questions or comments? Let me know below…

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