The SEO landscape is constantly changing. What worked in 2017, may not necessarily work in 2018. Why? Because SEO ranking factors change. What Google considers important today, might not be what they consider important tomorrow. In this post, we’re going to take a look at some of the ranking factors that you’ll want to pay…
The SEO landscape is constantly changing. What worked in 2017, may not necessarily work in 2018. Why? Because SEO ranking factors change. What Google considers important today, might not be what they consider important tomorrow. In this post, we’re going to take a look at some of the ranking factors that you’ll want to pay…
Achieving a top search engine ranking isn’t easy. So it makes sense that you’d want to figure out how you can keep a high ranking, once you achieve it. In this post, we’re going to take a look at what it takes to maintain a high keyword ranking. We’ll take a look some of the…
Search Engine Optimization (SEO) can be one the most powerful ways to generate traffic for your e-commerce store. When you know how to hit the first page of Google for certain keywords, you’ll be able to place your e-commerce store in front of people who are actively looking to spend money. In this guide,…
Are you familiar with the saying, “Every little helps”? Sometimes in the quest for big things, we tend to miss out on the small things that can have a significant impact. In SEO, it’s true. There are a few ‘little’ important things that most of the SEOs I know either forget or ignore. And, these…
If you’ve spent any time at all optimizing an SEO campaign, you know that there’s more to the process than just building links. After all, a good SEO process involves on-page optimization, as well as off-page optimization. A lot of people ignore on-page optimization, because it isn’t necessarily that exciting, but it’s definitely something you…
If you want to maximize your SEO approach, it can be a good idea to figure out how you can target multiple keywords with just one piece of content. But whilst this can be a great thing to aspire to… It’s not exactly easy to achieve. After all — if you get things wrong you…
Link Building. It is an indispensable part of any SEO campaign. At the same time, it’s one of the most challenging tasks. Imagine yourself having to rely on other websites to “grow” yours. When you’re just starting out, looking for backlink opportunities can be fun. But because real results don’t come that easy, even the…
Setting up a successful digital agency is tough. But with the help of a well thought out marketing plan, the odds of success can be improved. In this post, we’re going to take a look at how you can create such a plan. We’ll cover the fundamentals, as well as some of the common…
With 88% of B2B marketers using content marketing, there’s a good chance that you might have taken a leap of faith and started a content marketing campaign of your own. And whilst that can be a good idea– how do you know if your content marketing efforts are actually working? After all, content marketing can be…
Have you ever opened Google Analytics and felt your stomach drop? Back in October of 2016 that’s exactly what happened to us. We took a dive into our traffic stats and realised we’d been doing an awful job of content marketing. We’d invested a lot of time and money into creating great content, but even…
